Fashion-forward: 5 key insights the changing landscape of fashion and retail

The fashion and retail landscape is changing quicker than ever before.

From the pandemic, rising cost-of-living crisis, and supply chain woes, it’s never been more important for brands to start looking ahead to the future.

Events such as these have highlighted fundamental flaws in business processes, changed consumer behaviour, and accelerated trends that were previously years away.

Crucially, what this means for fashion and retail brands is that they cannot overlook technologies that could shape their businesses for the better.

Our latest research surveyed 403 fashion and retail decision makers to understand their familiarity with, and attitude towards, emerging trends and technologies that will shape the future.

Here are just a few of the key stats uncovered:

• 53% say they are unfamiliar with the circular economy
• 35% believe there is low consumer interest in the circular economy
• 72% are unfamiliar with digital twins while 18% believe there they offer no benefits
• 50% believe quick commerce can increase sales but 20% believe it is unprofitable

To learn more about the fashion and retail industry’s future, download the whitepaper for free today!