Luxury’s Generation Gap Is a Myth: Why Mindset and Age Must Work Together

Luxury fashion faces a fundamental challenge: Gen Z and Millennials drive nearly half of global sales, yet traditional, older customers remain essential to current revenues.

The problem here is that luxury, an industry that has always been slow to adapt, still segments by generation. This approach doesn’t work anymore.

A 25-year-old vintage collector might have more in common with a 65-year-old heritage enthusiast than either has with their age peers.

What we’re seeing now is that values once considered “Millennial” – digital fluency, sustainability concerns, authentic self-expression – span every generation.

Luxury’s Generation Gap Is a Myth explores how leading brands combine generational insights with psychographic depth to create strategies that resonate across age groups without diluting brand identity.

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