Articles – Page 2 – Fashion-First ERP

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Rank or resonance: Fashion’s dual marketing imperative featured image

Rank or resonance: Fashion’s dual marketing imperative

AI is a new vehicle for discovery, but humans still drive desire. Here's why fashion now faces a dual marketing imperative, and what brands must do about it.
Why nearshoring debates in fashion miss the mark featured image

Why nearshoring debates in fashion miss the mark

Fashion’s nearshoring debates focus on geography, but commitment timing and operational flexibility are just as important when managing volatility in sourcing.
Most Digital Product Passports get product truth wrong featured image
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Most Digital Product Passports get product truth wrong

The same SKU can arrive under different conditions, yet most DPPs treat them as identical. Why product truth must be anchored to goods receipt.
Why most fashion AI projects never make it out of the pilot phase featured image
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Why most fashion AI projects never make it out of the pilot phase

Up to 90% of fashion AI initiatives never scale beyond pilots. Here's why the problem lies in poor infrastructure and data.
Fashion’s most influential inventory is rarely the most controlled: Why sample management matters featured image
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Fashion’s most influential inventory is rarely the most controlled: Why sample management matters

Fashion sample management is becoming harder as collections grow and timelines compress. Explore why sample tracking, governance, visibility, and operational control matter more than ever.
Sustainability’s second wind: Why fashion’s return to responsibility feels different article header

Sustainability’s second wind: Why fashion’s return to responsibility feels different

Fashion’s new sustainability wave blends economic pressures with cultural change. Resale leads the shift, but the industry still needs real structure.
The exception economy: Why fashion order allocation keeps breaking featured image

The exception economy: Why fashion order allocation keeps breaking

Fashion brands are struggling with inventory allocation across wholesale, retail, and eCommerce. Explore why allocation strain is increasing and what it means for operations, planning, and margin protection.
The jewellery boom: What rising demand means behind the scenes article header

The jewellery boom: What rising demand means behind the scenes

Jewellery’s rapid growth brings new operational challenges. See how rising demand affects product data, inventory control and day-to-day fashion operations.
Key insights from McKinsey’s State of Fashion 2026 article header

Key insights from McKinsey’s State of Fashion 2026

Key insights from McKinsey’s State of Fashion 2026, covering tariffs, efficiency, AI, resale, jewellery, and shifting consumer behaviour across the industry.
The new fashion playbook: Scarcity, inventory discipline and operational control featured image
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The new fashion playbook: Scarcity, inventory discipline and operational control

Operational discipline, not hype, is driving fashion’s winners. How Represent, Adidas and others are redefining growth through control.

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