{"id":8936,"date":"2024-11-28T14:27:41","date_gmt":"2024-11-28T14:27:41","guid":{"rendered":"https:\/\/k3fashionsolutions.com\/?post_type=knowledge&#038;p=8936"},"modified":"2026-06-30T21:57:34","modified_gmt":"2026-06-30T20:57:34","slug":"principaux-enseignements-du-rapport-mckinsey-letat-de-la-mode-en-2025","status":"publish","type":"knowledge","link":"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/principaux-enseignements-du-rapport-mckinsey-letat-de-la-mode-en-2025\/","title":{"rendered":"Key insights from McKinsey\u2019s The State of Fashion 2025"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1za3vmh-dcb1ac5ad51fe22a16befc0bb0fd2b5b\">\n.avia-section.av-m1za3vmh-dcb1ac5ad51fe22a16befc0bb0fd2b5b{\nbackground-color:#1e1e46;\nbackground-image:url(https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/11\/state-of-fashion-2025-hero.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\nposition:relative;\n}\n.avia-section.av-m1za3vmh-dcb1ac5ad51fe22a16befc0bb0fd2b5b .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m1za3vmh-dcb1ac5ad51fe22a16befc0bb0fd2b5b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  tj-con tjhp-hs avia-full-stretch avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8936'><div class='entry-content-wrapper clearfix'>\n<div  class='av-post-metadata-container av-av_post_metadata-6100e178a1626e14ecbf600272fcb582 av-metadata-container-align-left  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">Dans<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" >Articles<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"> | <\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-metadata-before av-metadata-before-modified\">Mis \u00e0 jour le <\/span><span class=\"av-post-metadata-modified-date\" >30 juin 2026<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"> | <\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-tags\">parle de<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/tag\/mode\/\" >Mode<\/a><\/span><\/span><\/span><\/div><\/div>\n<section  class='av_textblock_section av-m1za5qr9-9f1432240d6e507c758c8ae877a639ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Principaux enseignements du rapport McKinsey L&rsquo;\u00e9tat de la mode en 2025<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zadx1e-068f2ddcafa136ade02ef978abea99b1\">\n.avia-image-container.av-m1zadx1e-068f2ddcafa136ade02ef978abea99b1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1zadx1e-068f2ddcafa136ade02ef978abea99b1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1zadx1e-068f2ddcafa136ade02ef978abea99b1 av-styling- avia-align-center  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  tj-blog av-parallax-object' data-parallax=\"{&quot;parallax&quot;:&quot;bottom_top&quot;,&quot;parallax_speed&quot;:&quot;30&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-m1zadx1e-068f2ddcafa136ade02ef978abea99b1&quot;,&quot;parallax-selector&quot;:&quot;.avia-image-container-inner&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8940 avia-img-lazy-loading-not-8940 avia_image ' src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/11\/state-of-fashion-2025-featured.jpg\" alt='Key insights from McKinsey\u2019s The State of Fashion 2025 featured image' title='Key insights from McKinsey\u2019s The State of Fashion 2025'  height=\"510\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/11\/state-of-fashion-2025-featured.jpg 900w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/11\/state-of-fashion-2025-featured-300x170.jpg 300w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/11\/state-of-fashion-2025-featured-768x435.jpg 768w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/11\/state-of-fashion-2025-featured-705x400.jpg 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89\">\n.avia-section.av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89{\nposition:relative;\n}\n.avia-section.av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#f8f8f8;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  tj-con avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8936'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-m1zahex0-f0be717d08c89c9e8cfe20aae5d6c862 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00c0 l\u2019horizon 2025, l\u2019industrie de la mode demeure dans une situation pr\u00e9caire, l\u2019incertitude \u00e9conomique, les \u00e9volutions technologiques et l\u2019\u00e9volution des priorit\u00e9s des consommateurs \u00e9tant au c\u0153ur des pr\u00e9occupations.<\/p>\n<p>Le dernier rapport de McKinsey, intitul\u00e9 \u00ab L\u2019\u00e9tat de la mode en 2025 \u00bb , offre un aper\u00e7u \u00e9clairant des d\u00e9fis et des opportunit\u00e9s qui fa\u00e7onnent le secteur.<\/p>\n<p>Vous trouverez ci-dessous un r\u00e9sum\u00e9 des principaux points \u00e0 retenir pour aider les entreprises \u00e0 se pr\u00e9parer pour l&rsquo;ann\u00e9e \u00e0 venir.<\/p>\n<h2>Stabiliser le navire au milieu des turbulences<\/h2>\n<p>L&rsquo;industrie mondiale de la mode aborde l&rsquo;ann\u00e9e 2025 dans un climat d&rsquo;optimisme mod\u00e9r\u00e9. La croissance du chiffre d&rsquo;affaires devrait se stabiliser \u00e0 un niveau faible, marquant un tournant par rapport \u00e0 la reprise des ann\u00e9es pr\u00e9c\u00e9dentes, tir\u00e9e par le luxe.<\/p>\n<p>Pour la premi\u00e8re fois en plus de dix ans, les segments non luxueux sont \u00e0 l&rsquo;origine de la croissance des b\u00e9n\u00e9fices, refl\u00e9tant la pr\u00e9f\u00e9rence croissante des consommateurs pour des options offrant un bon rapport qualit\u00e9-prix.<\/p>\n<p>Cependant, seuls 20 % des dirigeants du secteur anticipent une am\u00e9lioration de la confiance des consommateurs, citant l&rsquo;inflation \u00e9lev\u00e9e, les tensions g\u00e9opolitiques et les \u00e9volutions d\u00e9mographiques comme principales pr\u00e9occupations.<\/p>\n<p>G\u00e9ographiquement, le r\u00f4le de l&rsquo;Asie dans la mode se diversifie. Face au ralentissement de la croissance \u00e9conomique chinoise, des march\u00e9s comme l&rsquo;Inde, le Japon et la Cor\u00e9e du Sud prennent de l&rsquo;importance.<\/p>\n<p>L&rsquo;Inde, port\u00e9e par une croissance du PIB projet\u00e9e \u00e0 7 %, repr\u00e9sente une opportunit\u00e9 cl\u00e9 pour les marques de milieu de gamme et de luxe.<\/p>\n<h2>Sensibilit\u00e9 aux prix et \u00e9volution des pr\u00e9f\u00e9rences<\/h2>\n<p>Les pressions \u00e9conomiques remod\u00e8lent le comportement des consommateurs. Ces derniers sont de plus en plus attentifs aux prix, ce qui stimule la croissance des march\u00e9s de la revente et des articles \u00e0 prix r\u00e9duits.<\/p>\n<p>Parall\u00e8lement, le retour des achats en magasin met en \u00e9vidence un d\u00e9sir d&rsquo;exp\u00e9riences tactiles, incitant les marques \u00e0 investir dans des environnements de vente personnalis\u00e9s et m\u00e9morables.<\/p>\n<p>Dans le secteur du e-commerce, la s\u00e9lection de produits pilot\u00e9e par l&rsquo;IA devient essentielle, car les consommateurs recherchent un soulagement face \u00e0 la lassitude li\u00e9e au choix.<\/p>\n<p>Les consommateurs plus \u00e2g\u00e9s, ou la \u00ab g\u00e9n\u00e9ration argent\u00e9e \u00bb, constituent une autre force montante.<\/p>\n<p>D\u2019ici 2025, les plus de 50 ans repr\u00e9senteront une part importante de la croissance des d\u00e9penses mondiales. Les marques de mode devront r\u00e9pondre aux attentes de cette tranche d\u2019\u00e2ge en mati\u00e8re de qualit\u00e9, de confort et de fonctionnalit\u00e9, tout en veillant \u00e0 s\u00e9duire toutes les g\u00e9n\u00e9rations.<\/p>\n<h2>L&rsquo;IA stimule l&rsquo;engagement des consommateurs<\/h2>\n<p>Sans surprise, l&rsquo;IA continue de red\u00e9finir le paysage de la mode. Des exp\u00e9riences d&rsquo;achat personnalis\u00e9es aux pr\u00e9visions de la demande, les outils d&rsquo;IA g\u00e9n\u00e9rative optimisent l&rsquo;efficacit\u00e9 et l&rsquo;engagement des consommateurs.<\/p>\n<p>Parmi les exemples les plus marquants, citons les outils qui associent les images t\u00e9l\u00e9charg\u00e9es par les clients \u00e0 des liens d&rsquo;achat et les plateformes d&rsquo;IA qui am\u00e9liorent la pr\u00e9cision de la recherche contextuelle. Toutefois, les marques doivent faire preuve de prudence et veiller \u00e0 ce que les solutions d&rsquo;IA soient en accord avec leur identit\u00e9 et leurs valeurs.<\/p>\n<p>Le commerce social continue de progresser, fusionnant la d\u00e9couverte et le paiement en exp\u00e9riences fluides.<\/p>\n<p>Des plateformes comme TikTok sont des moteurs essentiels, gr\u00e2ce \u00e0 un contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;IA qui cr\u00e9e des parcours d&rsquo;achat personnalis\u00e9s.<\/p>\n<p>Pour rester comp\u00e9titives, les marques devraient privil\u00e9gier les syst\u00e8mes d&rsquo;IA flexibles et la formation du personnel \u00e0 la culture num\u00e9rique.<\/p>\n<h2>La durabilit\u00e9 demeure-t-elle une priorit\u00e9 \u00e0 long terme ?<\/h2>\n<p>Malgr\u00e9 les difficult\u00e9s \u00e9conomiques, le d\u00e9veloppement durable demeure essentiel \u00e0 la comp\u00e9titivit\u00e9 \u00e0 long terme. Les pressions r\u00e9glementaires, telles que le r\u00e8glement europ\u00e9en sur l&rsquo;\u00e9coconception des produits durables, incitent les marques \u00e0 adopter des pratiques durables.<\/p>\n<p>La d\u00e9pendance du secteur de la mode \u00e0 l&rsquo;\u00e9gard des petits et moyens fournisseurs complique les efforts de d\u00e9carbonation, mais les initiatives collaboratives \u2013 comme les projets d&rsquo;\u00e9nergies renouvelables au Bangladesh \u2013 d\u00e9montrent le potentiel de progr\u00e8s.<\/p>\n<p>L&rsquo;investissement dans des mat\u00e9riaux durables et des cha\u00eenes d&rsquo;approvisionnement transparentes est essentiel. Des technologies comme les jumeaux num\u00e9riques et les plateformes de tra\u00e7abilit\u00e9 aident les marques \u00e0 suivre leurs \u00e9missions et leurs efforts de r\u00e9duction des d\u00e9chets.<\/p>\n<p>Pour amplifier ces initiatives, les marques doivent nouer des partenariats \u00e0 long terme avec leurs fournisseurs et s&rsquo;aligner sur des objectifs de d\u00e9veloppement durable communs.<\/p>\n<h2>\u00c9volutions r\u00e9gionales des sources d&rsquo;approvisionnement et du commerce<\/h2>\n<p>Le paysage du commerce mondial conna\u00eet une transformation majeure. La hausse des co\u00fbts et les tensions g\u00e9opolitiques incitent \u00e0 diversifier les \u00e9changes, en se d\u00e9tournant de la Chine au profit de march\u00e9s comme le Vietnam, le Bangladesh et l&rsquo;Inde.<\/p>\n<p>La relocalisation de proximit\u00e9 continue de prendre de l&rsquo;ampleur, le Mexique et la Turquie s&rsquo;imposant comme des plateformes d&rsquo;approvisionnement cl\u00e9s gr\u00e2ce \u00e0 leur proximit\u00e9 et leur agilit\u00e9.<\/p>\n<p>Cependant, la multiplication des barri\u00e8res commerciales et la n\u00e9cessit\u00e9 de renforcer la r\u00e9silience incitent les marques \u00e0 repenser leurs strat\u00e9gies de cha\u00eene d&rsquo;approvisionnement et \u00e0 consolider leurs relations avec leurs fournisseurs.<\/p>\n<h2>La g\u00e9n\u00e9ration argent\u00e9e \u2013 un nouveau moteur de croissance ?<\/h2>\n<p>Alors que les marques cherchent \u00e0 tirer profit du march\u00e9 de la g\u00e9n\u00e9ration Z, la tranche d&rsquo;\u00e2ge des plus de 50 ans repr\u00e9sente une autre opportunit\u00e9 cl\u00e9.<\/p>\n<p>Disposant d&rsquo;une richesse consid\u00e9rable et d&rsquo;une part croissante des d\u00e9penses mondiales, cette cohorte repr\u00e9sente un march\u00e9 \u00e0 fort potentiel.<\/p>\n<p>Les marques doivent d\u00e9velopper des gammes de produits sur mesure, alliant des designs intemporels \u00e0 un confort moderne.<\/p>\n<p>Les strat\u00e9gies marketing doivent exploiter les donn\u00e9es pour faire \u00e9cho \u00e0 leurs valeurs tout en conservant leur attrait aupr\u00e8s de toutes les tranches d&rsquo;\u00e2ge.<\/p>\n<h2>Relever les d\u00e9fis li\u00e9s aux stocks<\/h2>\n<p>Les exc\u00e9dents de stocks et les d\u00e9s\u00e9quilibres d&rsquo;inventaire demeurent des probl\u00e8mes importants, la surproduction \u00e9tant \u00e9valu\u00e9e entre 70 et 140 milliards de dollars par an.<\/p>\n<p>Les fluctuations de la demande li\u00e9es au climat compliquent davantage les pr\u00e9visions. Pour relever ces d\u00e9fis, les marques adoptent des outils bas\u00e9s sur les donn\u00e9es afin d&rsquo;obtenir des pr\u00e9visions pr\u00e9cises de la demande et des mod\u00e8les d&rsquo;achat dynamiques qui minimisent le gaspillage.<\/p>\n<p>Les r\u00e9glementations en mati\u00e8re de d\u00e9veloppement durable ajoutent un facteur d&rsquo;urgence, obligeant les marques \u00e0 d\u00e9clarer leurs stocks exc\u00e9dentaires et \u00e0 mettre en \u0153uvre des initiatives de recyclage.<\/p>\n<h2>Le secteur des v\u00eatements de sport continue de dominer<\/h2>\n<p>Le secteur des v\u00eatements de sport devrait conna\u00eetre une croissance sup\u00e9rieure \u00e0 celle de la mode en g\u00e9n\u00e9ral, port\u00e9 par la tendance athleisure et les consommateurs soucieux de leur sant\u00e9.<\/p>\n<p>Des marques challengers comme Hoka et On dominent le segment, misant sur l&rsquo;innovation et le marketing de niche pour surpasser les acteurs \u00e9tablis.<\/p>\n<p>Leur succ\u00e8s souligne l&rsquo;importance de la diff\u00e9renciation des produits et de la r\u00e9sonance culturelle.<\/p>\n<h2>L&rsquo;IA rencontre la cr\u00e9ativit\u00e9 humaine<\/h2>\n<p>L\u2019abondance de choix dans la mode en ligne submerge souvent les consommateurs. Les outils de d\u00e9couverte bas\u00e9s sur l\u2019IA combattent cette \u00ab paralysie du choix \u00bb en proposant des exp\u00e9riences d\u2019achat personnalis\u00e9es.<\/p>\n<p>Les plateformes de m\u00e9dias sociaux comme TikTok transforment \u00e9galement la d\u00e9couverte des marques, en fusionnant divertissement et commerce. Pour r\u00e9ussir, les marques doivent trouver un \u00e9quilibre entre innovation technologique et narration authentique qui trouve un \u00e9cho aupr\u00e8s de leur public.<\/p>\n<h2>L&rsquo;agilit\u00e9 demeure essentielle<\/h2>\n<p>Le rapport de McKinsey souligne l&rsquo;urgence pour les marques de rester \u00e0 l&rsquo;aff\u00fbt des derni\u00e8res tendances et strat\u00e9gies d&rsquo;approvisionnement, l&rsquo;agilit\u00e9 \u00e9tant plus cruciale que jamais.<\/p>\n<p>En misant sur l&rsquo;innovation et en se concentrant sur des strat\u00e9gies centr\u00e9es sur le client, les marques seront mieux \u00e0 m\u00eame de relever les d\u00e9fis de 2025 et d&rsquo;en ressortir plus fortes.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc\">\n#top .hr.hr-invisible.av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7\">\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7{\nbackground-color:#f8f8f8;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#1e1e46;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8936'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb\">\n#top .av_textblock_section.av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb .avia_textblock{\nfont-size:38px;\ncolor:#1e1e46;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"font-size: 38px; text-align: center;\">Ressources utiles<\/h2>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  tjcbp av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-8676 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' data-rel='slide-1' class='slide-image' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured-495x400.jpg\" class=\"wp-image-8677 avia-img-lazy-loading-not-8677 attachment-portfolio size-portfolio wp-post-image\" alt=\"Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/a-la-une\/\" rel=\"tag\">\u00c0 la une<\/a>, <a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Les droits de douane et le conflit impliquant l\u2019Iran perturbent la cha\u00eene d\u2019approvisionnement du secteur de la mode, rendant plus difficile la pr\u00e9vision des co\u00fbts et des d\u00e9lais. Voici les cons\u00e9quences pour les \u00e9quipes de planification, les marges et la ma\u00eetrise des op\u00e9rations.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-20T10:52:03+00:00\" >20 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-11-28T14:27:41+00:00\" >2026-03-20 10:52:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:20:48<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8678 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' data-rel='slide-1' class='slide-image' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured-495x400.jpg\" class=\"wp-image-8679 avia-img-lazy-loading-not-8679 attachment-portfolio size-portfolio wp-post-image\" alt=\"EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le r\u00e8glement de l'UE sur l'\u00e9coconception est d\u00e9j\u00e0 en vigueur. Voici ce que les marques doivent savoir sur l'ESPR, la REP et l'obligation du passeport num\u00e9rique des produits (DPP), ainsi que les raisons pour lesquelles la plupart d'entre elles ne sont pas pr\u00eates.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-04T16:00:00+00:00\" >4 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-11-28T14:27:41+00:00\" >2026-03-04 16:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:30:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8916 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/luxury-fashions-price-lever-is-gone-now-what\/' data-rel='slide-1' class='slide-image' title='Luxury fashion&rsquo;s price lever is gone. Now what?'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/02\/luxury-price-lever-gone-featured-495x400.jpg\" class=\"wp-image-8917 avia-img-lazy-loading-not-8917 attachment-portfolio size-portfolio wp-post-image\" alt=\"Luxury fashion&#039;s price lever is gone. Now what? featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Luxury fashion&#039;s price lever is gone. Now what?\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/luxury-fashions-price-lever-is-gone-now-what\/' title='Luxury fashion&rsquo;s price lever is gone. Now what?'>Luxury fashion&rsquo;s price lever is gone. Now what?<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >L'\u00e8re de la croissance du luxe tir\u00e9e par les prix est r\u00e9volue. Alors que les d\u00e9penses de la g\u00e9n\u00e9ration Z augmentent et que les directeurs artistiques red\u00e9finissent les marques, la cl\u00e9 du succ\u00e8s r\u00e9side dans l'alignement op\u00e9rationnel.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/luxury-fashions-price-lever-is-gone-now-what\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-02-27T10:05:58+00:00\" >27 f\u00e9vrier 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/02\/luxury-price-lever-gone-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-11-28T14:27:41+00:00\" >2026-02-27 10:05:58<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 14:37:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Luxury fashion&rsquo;s price lever is gone. Now what?<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que les marques se tournent vers 2025, voici les principaux d\u00e9fis et opportunit\u00e9s identifi\u00e9s par McKinsey dans son rapport *The State of Fashion 2025*.<\/p>\n","protected":false},"featured_media":8940,"menu_order":0,"template":"","format":"standard","meta":{"slim_seo":{"title":"Principaux enseignements du rapport \u00ab The State of Fashion 2025 \u00bb de McKinsey","description":"Alors que les marques se tournent vers 2025, voici les principaux d\u00e9fis et opportunit\u00e9s identifi\u00e9s par McKinsey dans son rapport *The State of Fashion 2025*."}},"categories":[114],"tags":[128],"class_list":["post-8936","knowledge","type-knowledge","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-mode"],"_links":{"self":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge\/8936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media\/8940"}],"wp:attachment":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media?parent=8936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/categories?post=8936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/tags?post=8936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}