{"id":8997,"date":"2024-01-27T11:22:20","date_gmt":"2024-01-27T11:22:20","guid":{"rendered":"https:\/\/k3fashionsolutions.com\/?post_type=knowledge&#038;p=8997"},"modified":"2026-06-30T20:00:28","modified_gmt":"2026-06-30T19:00:28","slug":"quel-est-le-role-des-marques-de-distributeur-dans-la-mode","status":"publish","type":"knowledge","link":"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/quel-est-le-role-des-marques-de-distributeur-dans-la-mode\/","title":{"rendered":"What is the role of private label in fashion?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1za3vmh-142ef3bcc885402a4d4d1ec2fa64f6d9\">\n.avia-section.av-m1za3vmh-142ef3bcc885402a4d4d1ec2fa64f6d9{\nbackground-color:#1e1e46;\nbackground-image:url(https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/01\/best-erp-hero.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 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post-entry-type-page post-entry-8997'><div class='entry-content-wrapper clearfix'>\n<div  class='av-post-metadata-container av-av_post_metadata-6100e178a1626e14ecbf600272fcb582 av-metadata-container-align-left  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">Dans<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" >Articles<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"> | <\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-metadata-before av-metadata-before-modified\">Mis \u00e0 jour le <\/span><span class=\"av-post-metadata-modified-date\" >30 juin 2026<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"> | <\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-tags\">parle de<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/tag\/accessoires\/\" >Accessoires<\/a><\/span>, <span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/tag\/chaussures\/\" >Chaussures<\/a><\/span>, <span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/tag\/en-plein-air\/\" >En plein air<\/a><\/span>, <span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/tag\/luxe\/\" >Luxe<\/a><\/span>, <span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/tag\/mode\/\" >Mode<\/a><\/span><\/span><\/span><\/div><\/div>\n<section  class='av_textblock_section av-m1za5qr9-9f1432240d6e507c758c8ae877a639ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Quel est le r\u00f4le des marques de distributeur dans la mode ?<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zadx1e-8dacd826451492601e36adefbfab13f4\">\n.avia-image-container.av-m1zadx1e-8dacd826451492601e36adefbfab13f4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1zadx1e-8dacd826451492601e36adefbfab13f4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1zadx1e-8dacd826451492601e36adefbfab13f4 av-styling- avia-align-center  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  tj-blog av-parallax-object' 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.avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#f8f8f8;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  tj-con avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8997'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-m1zahex0-f0be717d08c89c9e8cfe20aae5d6c862 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Dans le monde de la mode, toutes les marques ou tous les d\u00e9taillants ne produisent pas leurs propres articles ; ils sous-traitent g\u00e9n\u00e9ralement la production \u00e0 des fabricants de marques priv\u00e9es.<\/p>\n<p>Les produits de marque distributeur sont cr\u00e9\u00e9s selon les sp\u00e9cifications fournies par les d\u00e9taillants ou les marques. Les produits finis sont ensuite commercialis\u00e9s sous le nom de la marque ou du d\u00e9taillant afin de cr\u00e9er une identit\u00e9 unique et un lien privil\u00e9gi\u00e9 avec les clients.<\/p>\n<h2>Pourquoi les marques adopteraient-elles des pratiques de marque propre ?<\/h2>\n<p>Bien que le recours \u00e0 des fabricants de marques priv\u00e9es par les marques puisse para\u00eetre quelque peu d\u00e9routant, cette pratique est relativement courante parmi les entreprises \u00e9tablies.<\/p>\n<p>Peek et Cloppenburg, par exemple, poss\u00e8dent des marques propres comme Joseph Janard et Montego. De m\u00eame, des marques comme Ralph Lauren et Hugo Boss sous-traitent leur production de v\u00eatements selon les principes des marques propres.<\/p>\n<p>Les marques de distributeur pr\u00e9sentent plusieurs avantages, comme des marges plus \u00e9lev\u00e9es. Les d\u00e9taillants peuvent fid\u00e9liser leur client\u00e8le en proposant des produits exclusifs sous leur propre marque, tout en optimisant leurs processus de d\u00e9veloppement, de production et de logistique.<\/p>\n<p>De plus, les marques de distributeur peuvent cibler des segments de client\u00e8le ou des pr\u00e9f\u00e9rences sp\u00e9cifiques et \u00eatre propos\u00e9es \u00e0 un prix inf\u00e9rieur, contribuant ainsi \u00e0 attirer les consommateurs soucieux des co\u00fbts.<\/p>\n<p>Cela dit, les marques de distributeur pr\u00e9sentent des inconv\u00e9nients, notamment une notori\u00e9t\u00e9 moindre compar\u00e9e aux marques \u00e9tablies. Les co\u00fbts r\u00e9duits peuvent, dans certains cas, entra\u00eener des compromis sur la qualit\u00e9 des mat\u00e9riaux et affecter le produit final.<\/p>\n<p>Malgr\u00e9 les marges plus \u00e9lev\u00e9es g\u00e9n\u00e9ralement associ\u00e9es aux marques de distributeur, leur prix relativement plus bas peut \u00e9galement entra\u00eener une baisse des b\u00e9n\u00e9fices globaux. Par ailleurs, la concurrence est forte sur ce march\u00e9, de nombreux acteurs rivalisant pour capter l&rsquo;attention des consommateurs.<\/p>\n<p>En d\u00e9finitive, le choix d&rsquo;une marque d&rsquo;adopter le mod\u00e8le de marque propre d\u00e9pend de sa situation particuli\u00e8re. Des marques renomm\u00e9es comme Ralph Lauren et Hugo Boss ont rencontr\u00e9 le succ\u00e8s avec ce mod\u00e8le, qui s&rsquo;av\u00e8re donc tout \u00e0 fait viable pour les entreprises.<\/p>\n<h2>Quels sont les m\u00e9canismes de production des marques priv\u00e9es ?<\/h2>\n<p>La production de marques priv\u00e9es implique une collaboration \u00e9troite entre les vendeurs et les fabricants, comprenant g\u00e9n\u00e9ralement les \u00e9tapes suivantes :<\/p>\n<ol>\n<li>Conception et sp\u00e9cifications : Les d\u00e9taillants ou les marques fournissent au fabricant des sp\u00e9cifications de conception et des croquis techniques.<\/li>\n<li>Commercialisation et approvisionnement : Le fabricant se procure les tissus et les fournitures n\u00e9cessaires.<\/li>\n<li>D\u00e9veloppement des patrons : La cr\u00e9ation des patrons permet de r\u00e9aliser les premiers \u00e9chantillons.<\/li>\n<li>\u00c9chantillonnage : Des \u00e9chantillons initiaux, d\u2019essayage, de vente et de pr\u00e9production sont \u00e9labor\u00e9s afin de garantir que le produit r\u00e9ponde aux normes de qualit\u00e9.<\/li>\n<li>Pr\u00e9commande et commande : Les tissus et les accessoires sont command\u00e9s en fonction du mod\u00e8le final.<\/li>\n<li>Production : Le fabricant prend en charge le processus de production, en assurant un contr\u00f4le qualit\u00e9 tout au long de celui-ci.<\/li>\n<li>Transport et livraison : Organisation et gestion du transport et de la livraison des produits finis au d\u00e9taillant.<\/li>\n<\/ol>\n<h2>Quels sont les diff\u00e9rents types de marques priv\u00e9es ?<\/h2>\n<p>Beaucoup pensent qu&rsquo;il n&rsquo;existe qu&rsquo;un seul type de marque de distributeur, mais c&rsquo;est inexact. De mani\u00e8re g\u00e9n\u00e9rale, la production de marques de distributeur se divise en deux grandes cat\u00e9gories.<\/p>\n<p>Premi\u00e8rement, il y a la \u00ab production propre \u00bb, qui consiste pour les fabricants \u00e0 utiliser leurs propres installations de production pour cr\u00e9er des produits de marque priv\u00e9e. Dans certains cas, ces fabricants peuvent sous-traiter une partie du processus. Les usines priv\u00e9es et les usines d&rsquo;\u00c9tat en sont des exemples.<\/p>\n<p>Deuxi\u00e8mement, il y a la situation \u00ab sans production propre \u00bb, qui implique une sous-traitance compl\u00e8te, o\u00f9 les organisations d&rsquo;approvisionnement de mode g\u00e8rent l&rsquo;ensemble du processus, souvent par le biais de multiples cha\u00eenes d&rsquo;interm\u00e9diaires.<\/p>\n<h2>L&rsquo;externalisation : la cl\u00e9 du succ\u00e8s en marque blanche<\/h2>\n<p>S&rsquo;il y a une chose qui devrait \u00eatre absolument claire pour les marques qui envisagent de se lancer dans le commerce de marque propre, c&rsquo;est que l&rsquo;externalisation est essentielle. Les marques de marque propre et les distributeurs s&rsquo;appuient fortement sur l&rsquo;externalisation pour ma\u00eetriser les co\u00fbts et tirer parti de capacit\u00e9s de production sp\u00e9cialis\u00e9es.<\/p>\n<p>Inditex \u2013 la soci\u00e9t\u00e9 m\u00e8re de Zara \u2013 est un exemple d&rsquo;entreprise qui utilise largement les principes des marques de distributeur.<\/p>\n<p>En 2020, il a \u00e9t\u00e9 rapport\u00e9 que 50 % des articles Zara \u00e9taient fabriqu\u00e9s en Espagne, 26 % dans le reste de l&rsquo;Europe et 24 % en Asie et en Afrique. Ce point est important car il permet \u00e0 Zara de disposer d&rsquo;une cha\u00eene d&rsquo;approvisionnement agile et performante, capable de r\u00e9pondre rapidement aux besoins de ses clients.<\/p>\n<p>En r\u00e8gle g\u00e9n\u00e9rale, Zara ach\u00e8te quatre \u00e0 cinq tissus par saison et prend en charge la conception, la coupe et la teinture des v\u00eatements en interne. De ce fait, les fabricants de tissus peuvent livrer rapidement de grandes quantit\u00e9s au centre de distribution de Zara gr\u00e2ce \u00e0 des monorails \u00e0 grande vitesse reliant ce dernier aux usines.<\/p>\n<p>La cha\u00eene d&rsquo;approvisionnement de Zara est l&rsquo;une des plus performantes du secteur, privil\u00e9giant la flexibilit\u00e9 et la r\u00e9activit\u00e9 au d\u00e9triment du co\u00fbt de la main-d&rsquo;\u0153uvre. Il est g\u00e9n\u00e9ralement admis que les v\u00eatements pr\u00eats-\u00e0-porter peuvent \u00eatre retourn\u00e9s au centre de distribution de Zara en seulement deux semaines, ce qui illustre la puissance des marques propres lorsqu&rsquo;elles sont correctement mises en \u0153uvre.<\/p>\n<h2>Comment K3 prend-il en charge les marques priv\u00e9es ?<\/h2>\n<p>Chez K3, nos solutions accompagnent le processus de marque priv\u00e9e de multiples fa\u00e7ons, que vous soyez une marque ou un fabricant.<\/p>\n<p>Par exemple, avec K3 Fashion, vous pouvez ventiler les quantit\u00e9s des bons de commande en besoins en mati\u00e8res premi\u00e8res afin d&rsquo;informer au pr\u00e9alable les fabricants des mat\u00e9riaux n\u00e9cessaires \u00e0 la production, sans avoir besoin de passer par un mode de production.<\/p>\n<p>De m\u00eame, notre fonctionnalit\u00e9 compl\u00e8te de nomenclature des mat\u00e9riaux facilite consid\u00e9rablement la transmission des sp\u00e9cifications aux fabricants, et notre fonctionnalit\u00e9 d&rsquo;approvisionnement contribue \u00e0 la gestion de l&rsquo;avancement de la production pour une visibilit\u00e9 accrue.<\/p>\n<p>Nous proposons des am\u00e9liorations suppl\u00e9mentaires gr\u00e2ce aux pr\u00e9packs, qui sont essentiellement des bo\u00eetes compl\u00e8tes contenant diff\u00e9rentes variantes d&rsquo;articles, permettant une distribution plus efficace tout au long de la cha\u00eene logistique. Les pr\u00e9packs peuvent \u00eatre compos\u00e9s de lots pr\u00e9d\u00e9finis par taille, d&rsquo;assortiments ou de coffrets.<\/p>\n<p>Plus largement, notre solution permet un contr\u00f4le qualit\u00e9 \u00e0 chaque \u00e9tape du processus de production \u2013 ce qui est rare dans les environnements ERP traditionnels.<\/p>\n<p>Si vous souhaitez en savoir plus sur la mani\u00e8re dont nous pouvons vous accompagner dans le d\u00e9veloppement de votre marque priv\u00e9e, n&rsquo;h\u00e9sitez pas \u00e0 nous contacter d\u00e8s aujourd&rsquo;hui.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc\">\n#top .hr.hr-invisible.av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7\">\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7{\nbackground-color:#f8f8f8;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#1e1e46;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8997'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb\">\n#top .av_textblock_section.av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb .avia_textblock{\nfont-size:38px;\ncolor:#1e1e46;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"font-size: 38px; text-align: center;\">Ressources utiles<\/h2>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  tjcbp av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-8675 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/' data-rel='slide-1' class='slide-image' title='Why fashion wholesale is being rewritten around inventory control'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/fashion-wholesale-rewritten-inventory-control-featured-495x400.jpg\" class=\"wp-image-7851 avia-img-lazy-loading-not-7851 attachment-portfolio size-portfolio wp-post-image\" alt=\"Why fashion wholesale is being rewritten around inventory control featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Why fashion wholesale is being rewritten around inventory control\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/a-la-une\/\" rel=\"tag\">\u00c0 la une<\/a>, <a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/' title='Why fashion wholesale is being rewritten around inventory control'>Why fashion wholesale is being rewritten around inventory control<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >La vente en gros dans le secteur de la mode \u00e9volue : le mod\u00e8le de vente traditionnel laisse place \u00e0 une approche structur\u00e9e autour de la gestion des stocks, du r\u00e9assort, de l'allocation et de la gouvernance op\u00e9rationnelle. D\u00e9couvrez les cl\u00e9s de la r\u00e9ussite dans ce nouveau contexte.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-26T11:12:54+00:00\" >26 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/fashion-wholesale-rewritten-inventory-control-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-01-27T11:22:20+00:00\" >2026-03-26 11:12:54<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:26:18<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Why fashion wholesale is being rewritten around inventory control<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8676 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' data-rel='slide-1' class='slide-image' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured-495x400.jpg\" class=\"wp-image-8677 avia-img-lazy-loading-not-8677 attachment-portfolio size-portfolio wp-post-image\" alt=\"Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/a-la-une\/\" rel=\"tag\">\u00c0 la une<\/a>, <a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Les droits de douane et le conflit impliquant l\u2019Iran perturbent la cha\u00eene d\u2019approvisionnement du secteur de la mode, rendant plus difficile la pr\u00e9vision des co\u00fbts et des d\u00e9lais. Voici les cons\u00e9quences pour les \u00e9quipes de planification, les marges et la ma\u00eetrise des op\u00e9rations.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-20T10:52:03+00:00\" >20 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-01-27T11:22:20+00:00\" >2026-03-20 10:52:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:20:48<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8678 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' data-rel='slide-1' class='slide-image' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured-495x400.jpg\" class=\"wp-image-8679 avia-img-lazy-loading-not-8679 attachment-portfolio size-portfolio wp-post-image\" alt=\"EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le r\u00e8glement de l'UE sur l'\u00e9coconception est d\u00e9j\u00e0 en vigueur. Voici ce que les marques doivent savoir sur l'ESPR, la REP et l'obligation du passeport num\u00e9rique des produits (DPP), ainsi que les raisons pour lesquelles la plupart d'entre elles ne sont pas pr\u00eates.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-04T16:00:00+00:00\" >4 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2024-01-27T11:22:20+00:00\" >2026-03-04 16:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:30:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toutes les marques ne fabriquent pas leurs propres produits. Beaucoup font appel \u00e0 des fabricants de marques de distributeur pour cr\u00e9er leurs articles, avant de les commercialiser.<\/p>\n","protected":false},"featured_media":9004,"menu_order":0,"template":"","format":"standard","meta":{"slim_seo":{"title":"Quel est le r\u00f4le de la marque de distributeur dans la mode ?","description":"Toutes les marques ne fabriquent pas leurs propres produits. Beaucoup font appel \u00e0 des fabricants de marques de distributeur pour cr\u00e9er leurs articles, avant de"},"_slim_seo_primary_term_category":0,"_slim_seo_primary_term_post_tag":0},"categories":[114],"tags":[125,129,133,132,128],"class_list":["post-8997","knowledge","type-knowledge","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-accessoires","tag-chaussures","tag-en-plein-air","tag-luxe","tag-mode"],"_links":{"self":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge\/8997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media\/9004"}],"wp:attachment":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media?parent=8997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/categories?post=8997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/tags?post=8997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}