{"id":9026,"date":"2022-10-10T11:05:57","date_gmt":"2022-10-10T10:05:57","guid":{"rendered":"https:\/\/k3fashionsolutions.com\/?post_type=knowledge&#038;p=9026"},"modified":"2026-06-30T14:48:09","modified_gmt":"2026-06-30T13:48:09","slug":"lier-le-monde-physique-au-monde-numerique-le-commerce-social-promis-a-un-succes-fulgurant-en-europe","status":"publish","type":"knowledge","link":"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/lier-le-monde-physique-au-monde-numerique-le-commerce-social-promis-a-un-succes-fulgurant-en-europe\/","title":{"rendered":"Connecting the offline with online: social commerce tipped to take Europe by storm"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1za3vmh-98fc5c496d4963d1169190ee9ed2a27d\">\n.avia-section.av-m1za3vmh-98fc5c496d4963d1169190ee9ed2a27d{\nbackground-color:#1e1e46;\nbackground-image:url(https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/10\/connecting-offline-hero.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\nposition:relative;\n}\n.avia-section.av-m1za3vmh-98fc5c496d4963d1169190ee9ed2a27d .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m1za3vmh-98fc5c496d4963d1169190ee9ed2a27d main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  tj-con tjhp-hs avia-full-stretch avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9026'><div class='entry-content-wrapper clearfix'>\n<div  class='av-post-metadata-container av-av_post_metadata-6100e178a1626e14ecbf600272fcb582 av-metadata-container-align-left  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">Dans<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" >Articles<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"> | <\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-metadata-before av-metadata-before-modified\">Mis \u00e0 jour le <\/span><span class=\"av-post-metadata-modified-date\" >30 juin 2026<\/span><\/span><\/span><\/div><\/div>\n<section  class='av_textblock_section av-m1za5qr9-9f1432240d6e507c758c8ae877a639ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Lier le monde physique au monde num\u00e9rique : le commerce social promis \u00e0 un succ\u00e8s fulgurant en Europe<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zadx1e-84e6895686ddc97d11b94e5b4967f75f\">\n.avia-image-container.av-m1zadx1e-84e6895686ddc97d11b94e5b4967f75f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1zadx1e-84e6895686ddc97d11b94e5b4967f75f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1zadx1e-84e6895686ddc97d11b94e5b4967f75f av-styling- avia-align-center  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  tj-blog av-parallax-object' data-parallax=\"{&quot;parallax&quot;:&quot;bottom_top&quot;,&quot;parallax_speed&quot;:&quot;30&quot;,&quot;av-desktop-parallax&quot;:&quot;inherit&quot;,&quot;av-desktop-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-medium-parallax&quot;:&quot;inherit&quot;,&quot;av-medium-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-small-parallax&quot;:&quot;inherit&quot;,&quot;av-small-parallax_speed&quot;:&quot;inherit&quot;,&quot;av-mini-parallax&quot;:&quot;inherit&quot;,&quot;av-mini-parallax_speed&quot;:&quot;inherit&quot;,&quot;parallax-container&quot;:&quot;.av-m1zadx1e-84e6895686ddc97d11b94e5b4967f75f&quot;,&quot;parallax-selector&quot;:&quot;.avia-image-container-inner&quot;}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9031 avia-img-lazy-loading-not-9031 avia_image ' src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/10\/connecting-offline-blog.jpg\" alt='' title='connecting-offline-blog'  height=\"510\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/10\/connecting-offline-blog.jpg 900w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/10\/connecting-offline-blog-300x170.jpg 300w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/10\/connecting-offline-blog-768x435.jpg 768w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/10\/connecting-offline-blog-705x400.jpg 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89\">\n.avia-section.av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89{\nposition:relative;\n}\n.avia-section.av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#f8f8f8;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  tj-con avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9026'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-m1zahex0-f0be717d08c89c9e8cfe20aae5d6c862 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Alors que de nombreux d\u00e9taillants des pays occidentaux peinent \u00e0 s&rsquo;adapter aux cons\u00e9quences de la pand\u00e9mie, la Chine et d&rsquo;autres march\u00e9s asiatiques ont \u00e9t\u00e9 les pionniers de la prochaine r\u00e9volution num\u00e9rique du secteur.<\/p>\n<p>Le commerce social a connu une explosion de popularit\u00e9 au cours des 18 derniers mois, sous l&rsquo;impulsion de consommateurs recherchant de plus en plus d&rsquo;exp\u00e9riences en ligne en raison des confinements locaux.<\/p>\n<p>Les d\u00e9taillants de la r\u00e9gion Asie-Pacifique ont exploit\u00e9 cette tendance et ont commenc\u00e9 \u00e0 combler le foss\u00e9 entre les mondes physique et num\u00e9rique tout en augmentant simultan\u00e9ment leur volume de ventes.<\/p>\n<p>En effet, notre \u00e9tude r\u00e9v\u00e8le que 39 % des dirigeants du secteur du commerce de d\u00e9tail estiment que les exp\u00e9riences \u00e0 domicile, optimis\u00e9es par les canaux num\u00e9riques, constitueront le mod\u00e8le d&rsquo;exp\u00e9rience client dominant de la prochaine d\u00e9cennie. De plus, 61 % d&rsquo;entre eux pr\u00e9voient de continuer \u00e0 rapprocher le monde physique et le monde num\u00e9rique, ce qui laisse pr\u00e9sager que le commerce social se g\u00e9n\u00e9ralisera bient\u00f4t.<\/p>\n<h2>Le commerce social \u2013 la prochaine grande tendance ?<\/h2>\n<p>Le streaming en direct est l&rsquo;un des exemples les plus parlants de \u00ab shoppertainment \u00bb. Il consiste pour les d\u00e9taillants (g\u00e9n\u00e9ralement accompagn\u00e9s d&rsquo;un influenceur) \u00e0 diffuser une vid\u00e9o en temps r\u00e9el afin d&rsquo;interagir avec leurs clients et de pr\u00e9senter leurs nouveaut\u00e9s.<\/p>\n<p>Cette tendance a d\u00e9but\u00e9 d\u00e8s 2016 et, trois ans plus tard, les revenus du streaming en direct en Chine atteignaient le chiffre astronomique de 63 milliards de dollars. En juin 2020, on estimait que les ventes au d\u00e9tail en Chine atteindraient 242 milliards de dollars d&rsquo;ici la fin de l&rsquo;ann\u00e9e.<\/p>\n<p>En mars dernier, Burberry Chine a organis\u00e9 une diffusion en direct qui a attir\u00e9 1,4 million de spectateurs , ce qui a finalement conduit \u00e0 l&rsquo;\u00e9puisement des stocks de nombreux produits phares en moins d&rsquo;une heure.<\/p>\n<p>Le commerce social a pris tellement d&rsquo;ampleur ces derni\u00e8res ann\u00e9es que le reste du monde s&#8217;empresse de suivre la tendance.<\/p>\n<p>Par exemple, Shopify explore la technologie de l&rsquo;intelligence artificielle (IA) pour soutenir les exp\u00e9riences d&rsquo;\u00ab essayage \u00bb num\u00e9riques qui aident \u00e0 montrer aux consommateurs \u00e0 quoi ressembleraient les produits sur eux.<\/p>\n<p>\u00c9tonnamment, l&rsquo;\u00e9tude a r\u00e9v\u00e9l\u00e9 que les taux de conversion avaient augment\u00e9 de 250 % pour les produits prenant en charge les mod\u00e8les 3D en r\u00e9alit\u00e9 augment\u00e9e (RA).<\/p>\n<p>Par ailleurs, Ralph Lauren et Snap Inc. se sont associ\u00e9s pour cr\u00e9er des v\u00eatements de marque pour avatars virtuels, illustrant ainsi une autre solution num\u00e9rique innovante pour stimuler les sources de revenus dans l&rsquo;industrie de la mode.<\/p>\n<p>\u00ab Gr\u00e2ce \u00e0 la r\u00e9putation de Ralph Lauren en tant que leader mondial de la mode de luxe et \u00e0 l&rsquo;ind\u00e9niable cr\u00e9ativit\u00e9 de Snap ainsi qu&rsquo;\u00e0 sa large audience aupr\u00e8s des jeunes consommateurs, nous sommes inspir\u00e9s pour explorer des fa\u00e7ons novatrices de raconter l&rsquo;histoire de notre marque, de stimuler le commerce social et d&rsquo;engager une nouvelle g\u00e9n\u00e9ration de mani\u00e8re authentique et valorisante \u00bb, a d\u00e9clar\u00e9 Alice Delahunt, directrice du num\u00e9rique chez Ralph Lauren.<\/p>\n<h2>Le commerce social repr\u00e9sente une nouvelle voie d&rsquo;avenir pour tous les d\u00e9taillants<\/h2>\n<p>Le concept ing\u00e9nieux du commerce social fonctionne si efficacement pr\u00e9cis\u00e9ment gr\u00e2ce \u00e0 sa nature limit\u00e9e.<\/p>\n<p>Les influenceurs suivis par des millions de personnes pr\u00e9sentent de nombreuses offres \u00e0 saisir quasi imm\u00e9diatement, incitant ainsi les gens \u00e0 acheter par peur de rater une bonne affaire.<\/p>\n<p>Viya Huang, qui jouit d&rsquo;une immense popularit\u00e9, a r\u00e9ussi \u00e0 attirer 20 millions de personnes en une seule soir\u00e9e. Durant sa diffusion en direct, elle a pr\u00e9sent\u00e9 une bo\u00eete de cous de canard \u00e9pic\u00e9s (une sp\u00e9cialit\u00e9 de Wuhan) et a pr\u00e9cis\u00e9 qu&rsquo;ils seraient pr\u00e9par\u00e9s frais et exp\u00e9di\u00e9s aux clients.<\/p>\n<p>Huang a r\u00e9ussi \u00e0 \u00e9couler 70 000 bo\u00eetes du produit en quelques secondes afin de r\u00e9colter des fonds pour une initiative caritative de reconstruction de Wuhan.<\/p>\n<p>Cette tendance profite ind\u00e9niablement aux grandes enseignes capables de conclure des accords avec des influenceurs de renom. Toutefois, le commerce social offre \u00e9galement de nouvelles perspectives aux petites entreprises \u00e9mergentes.<\/p>\n<p>Dou Ma a commenc\u00e9 \u00e0 streamer en mars 2020 et attirait moins de 20 spectateurs par soir. En quelques mois, elle a r\u00e9ussi \u00e0 d\u00e9velopper sa cha\u00eene et \u00e0 rassembler plus de 100 personnes par stream.<\/p>\n<p>La diffusion en direct lui a permis de vendre des produits sans avoir \u00e0 subir les tracas li\u00e9s \u00e0 l&rsquo;ouverture d&rsquo;un magasin \u2013 surtout en pleine pand\u00e9mie de COVID.<\/p>\n<p>\u00ab Avec cette pand\u00e9mie, la diffusion en direct est devenue une bonne option \u00bb, a d\u00e9clar\u00e9 Dou.<\/p>\n<p>\u00ab Il n\u2019est plus pratique pour les nouveaux venus comme moi d\u2019ouvrir un magasin physique. \u00bb<\/p>\n<h2>L&rsquo;Europe est pr\u00eate \u00e0 adopter le shopping-divertissement<\/h2>\n<p>Une \u00e9tude command\u00e9e par AliExpress a montr\u00e9 que le \u00ab shoppertainment \u00bb est peut-\u00eatre encore naissant en Europe (surtout par rapport \u00e0 l&rsquo;Asie), mais que les consommateurs sont \u00ab ouverts \u00e0 l&rsquo;adoption de nouvelles tendances et technologies susceptibles d&rsquo;am\u00e9liorer leur exp\u00e9rience d&rsquo;achat \u00bb.<\/p>\n<p>L&rsquo;enqu\u00eate \u2013 men\u00e9e aupr\u00e8s de 14 460 personnes en France, en Pologne, en Espagne et au Royaume-Uni \u2013 a montr\u00e9 que 70 % des personnes interrog\u00e9es ont exprim\u00e9 un int\u00e9r\u00eat particulier pour le commerce social.<\/p>\n<p>De plus, pr\u00e8s de la moiti\u00e9 d&rsquo;entre eux ont d\u00e9clar\u00e9 avoir augment\u00e9 leur consommation de contenu de divertissement destin\u00e9 aux consommateurs pendant la pand\u00e9mie.<\/p>\n<p>\u00ab Il existe une r\u00e9elle opportunit\u00e9 commerciale pour les vendeurs et les d\u00e9taillants qui savent exploiter strat\u00e9giquement cette tendance \u00bb, a d\u00e9clar\u00e9 Vita Chang, responsable de l&rsquo;\u00e9cosyst\u00e8me des op\u00e9rations de contenu chez AliExpress.<\/p>\n<p>\u00ab Lorsqu\u2019on explore les opportunit\u00e9s offertes par le march\u00e9 europ\u00e9en, il est important de prendre en compte les sp\u00e9cificit\u00e9s de chaque pays afin d\u2019adapter les messages aux diff\u00e9rents consommateurs dans chaque pays. \u00bb<\/p>\n<p>Il est important de noter ce point, car les consommateurs britanniques souhaitaient un contenu divertissant adapt\u00e9 aux \u00e9crans mobiles, tandis que les consommateurs fran\u00e7ais ont indiqu\u00e9 pr\u00e9f\u00e9rer un contenu promu par des influenceurs.<\/p>\n<p>AliExpress exploite cette tendance croissante pour se d\u00e9velopper en Europe. Depuis juillet 2019, la plateforme a d\u00e9j\u00e0 organis\u00e9 plus de 44 000 spectacles en direct dans 13 langues diff\u00e9rentes.<\/p>\n<p>En effet, la plateforme de commerce \u00e9lectronique de l&rsquo;entreprise, Alibaba, est \u00e0 la recherche de 100 000 influenceurs et cr\u00e9ateurs de contenu dans le monde entier, dans le but d&rsquo;en attirer un million d&rsquo;ici 2023.<\/p>\n<p>De m\u00eame, Shopify \u2013 une plateforme utilis\u00e9e par 820 000 entreprises pour vendre des marchandises \u2013 tente \u00e9galement de propulser le \u00ab shoppertainment \u00bb en Occident.<\/p>\n<p>Elle a annonc\u00e9 plusieurs services d&rsquo;information, dont la diffusion en direct, ainsi qu&rsquo;un partenariat avec TikTok, dans le but de promouvoir et de d\u00e9velopper cette tendance \u00e0 l&rsquo;\u00e9tranger depuis la r\u00e9gion Asie-Pacifique.<\/p>\n<p>Au vu des efforts d\u00e9ploy\u00e9s jusqu&rsquo;\u00e0 pr\u00e9sent par des entreprises comme AliExpress et Shopify, il semble \u00e9vident que le commerce social va bient\u00f4t impr\u00e9gner les march\u00e9s de d\u00e9tail dans toute l&rsquo;Europe.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc\">\n#top .hr.hr-invisible.av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7\">\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7{\nbackground-color:#f8f8f8;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#1e1e46;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9026'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb\">\n#top .av_textblock_section.av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb .avia_textblock{\nfont-size:38px;\ncolor:#1e1e46;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"font-size: 38px; text-align: center;\">Ressources utiles<\/h2>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  tjcbp av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-8675 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/' data-rel='slide-1' class='slide-image' title='Why fashion wholesale is being rewritten around inventory control'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/fashion-wholesale-rewritten-inventory-control-featured-495x400.jpg\" class=\"wp-image-7851 avia-img-lazy-loading-not-7851 attachment-portfolio size-portfolio wp-post-image\" alt=\"Why fashion wholesale is being rewritten around inventory control featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Why fashion wholesale is being rewritten around inventory control\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/a-la-une\/\" rel=\"tag\">\u00c0 la une<\/a>, <a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/' title='Why fashion wholesale is being rewritten around inventory control'>Why fashion wholesale is being rewritten around inventory control<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >La vente en gros dans le secteur de la mode \u00e9volue : le mod\u00e8le de vente traditionnel laisse place \u00e0 une approche structur\u00e9e autour de la gestion des stocks, du r\u00e9assort, de l'allocation et de la gouvernance op\u00e9rationnelle. D\u00e9couvrez les cl\u00e9s de la r\u00e9ussite dans ce nouveau contexte.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-26T11:12:54+00:00\" >26 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/fashion-wholesale-rewritten-inventory-control-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-10-10T11:05:57+01:00\" >2026-03-26 11:12:54<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:26:18<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Why fashion wholesale is being rewritten around inventory control<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8676 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' data-rel='slide-1' class='slide-image' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured-495x400.jpg\" class=\"wp-image-8677 avia-img-lazy-loading-not-8677 attachment-portfolio size-portfolio wp-post-image\" alt=\"Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/a-la-une\/\" rel=\"tag\">\u00c0 la une<\/a>, <a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Les droits de douane et le conflit impliquant l\u2019Iran perturbent la cha\u00eene d\u2019approvisionnement du secteur de la mode, rendant plus difficile la pr\u00e9vision des co\u00fbts et des d\u00e9lais. Voici les cons\u00e9quences pour les \u00e9quipes de planification, les marges et la ma\u00eetrise des op\u00e9rations.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-20T10:52:03+00:00\" >20 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-10-10T11:05:57+01:00\" >2026-03-20 10:52:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:20:48<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8678 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' data-rel='slide-1' class='slide-image' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured-495x400.jpg\" class=\"wp-image-8679 avia-img-lazy-loading-not-8679 attachment-portfolio size-portfolio wp-post-image\" alt=\"EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le r\u00e8glement de l'UE sur l'\u00e9coconception est d\u00e9j\u00e0 en vigueur. Voici ce que les marques doivent savoir sur l'ESPR, la REP et l'obligation du passeport num\u00e9rique des produits (DPP), ainsi que les raisons pour lesquelles la plupart d'entre elles ne sont pas pr\u00eates.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-04T16:00:00+00:00\" >4 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-10-10T11:05:57+01:00\" >2026-03-04 16:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:30:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le commerce social conna\u00eet un essor fulgurant en Europe, les consommateurs occidentaux se d\u00e9clarant pr\u00eats \u00e0 adopter de nouvelles fa\u00e7ons d&rsquo;enrichir leur exp\u00e9rience d&rsquo;achat.<\/p>\n","protected":false},"featured_media":9031,"menu_order":0,"template":"","format":"standard","meta":{"slim_seo":{"title":"Relier le monde physique au num\u00e9rique : le commerce social en passe de conqu\u00e9rir l'Europe","description":"Le commerce social conna\u00eet un essor fulgurant en Europe, les consommateurs occidentaux se d\u00e9clarant pr\u00eats \u00e0 adopter de nouvelles fa\u00e7ons d'enrichir leur exp\u00e9rien"}},"categories":[114],"tags":[],"class_list":["post-9026","knowledge","type-knowledge","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge\/9026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media\/9031"}],"wp:attachment":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media?parent=9026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/categories?post=9026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/tags?post=9026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}