{"id":9027,"date":"2022-09-10T11:13:56","date_gmt":"2022-09-10T10:13:56","guid":{"rendered":"https:\/\/k3fashionsolutions.com\/?post_type=knowledge&#038;p=9027"},"modified":"2026-06-30T22:18:03","modified_gmt":"2026-06-30T21:18:03","slug":"10-facons-dont-les-contrefacons-posent-probleme-a-lindustrie-de-la-mode","status":"publish","type":"knowledge","link":"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/10-facons-dont-les-contrefacons-posent-probleme-a-lindustrie-de-la-mode\/","title":{"rendered":"10 ways counterfeit goods pose issues for the fashion industry"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1za3vmh-430ba506297d3ca9c669839ffdc61841\">\n.avia-section.av-m1za3vmh-430ba506297d3ca9c669839ffdc61841{\nbackground-color:#1e1e46;\nbackground-image:url(https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/09\/counterfeit-hero.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:scroll;\nposition:relative;\n}\n.avia-section.av-m1za3vmh-430ba506297d3ca9c669839ffdc61841 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m1za3vmh-430ba506297d3ca9c669839ffdc61841 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  tj-con tjhp-hs avia-full-stretch avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-to-front avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9027'><div class='entry-content-wrapper clearfix'>\n<div  class='av-post-metadata-container av-av_post_metadata-6100e178a1626e14ecbf600272fcb582 av-metadata-container-align-left  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">Dans<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" >Articles<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\"> | <\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-metadata-before av-metadata-before-modified\">Mis \u00e0 jour le <\/span><span class=\"av-post-metadata-modified-date\" >30 juin 2026<\/span><\/span><\/span><\/div><\/div>\n<section  class='av_textblock_section av-m1za5qr9-9f1432240d6e507c758c8ae877a639ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>10 fa\u00e7ons dont les contrefa\u00e7ons posent probl\u00e8me \u00e0 l&rsquo;industrie de la mode<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zadx1e-31db06aaf59ec4cc2bd2eadb4caaf562\">\n.avia-image-container.av-m1zadx1e-31db06aaf59ec4cc2bd2eadb4caaf562 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m1zadx1e-31db06aaf59ec4cc2bd2eadb4caaf562 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m1zadx1e-31db06aaf59ec4cc2bd2eadb4caaf562 av-styling- avia-align-center  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  tj-blog av-parallax-object' 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src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/09\/counterfeit-blog.jpg\" alt='' title='counterfeit-blog'  height=\"510\" width=\"900\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/09\/counterfeit-blog.jpg 900w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/09\/counterfeit-blog-300x170.jpg 300w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/09\/counterfeit-blog-768x435.jpg 768w, https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2022\/09\/counterfeit-blog-705x400.jpg 705w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89\">\n.avia-section.av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89{\nposition:relative;\n}\n.avia-section.av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#f8f8f8;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-m1zage84-0ee9f8cccb385769e6ac8aa417213f89 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  tj-con avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9027'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-m1zahex0-f0be717d08c89c9e8cfe20aae5d6c862 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Le mois d&rsquo;ao\u00fbt a officiellement marqu\u00e9 le Mois national de la lutte contre la contrefa\u00e7on et de l&rsquo;\u00e9ducation et de la sensibilisation des consommateurs , une r\u00e9solution bipartite pr\u00e9sent\u00e9e par les s\u00e9nateurs am\u00e9ricains Chris Coons et Chuck Grassly.<\/p>\n<p>La contrefa\u00e7on nuit \u00e0 l&rsquo;industrie de la mode \u00e0 de multiples niveaux ; c&rsquo;est pourquoi cette r\u00e9solution vise \u00e0 sensibiliser le public \u00e0 l&rsquo;importance des marques d\u00e9pos\u00e9es. Ces derni\u00e8res prot\u00e8gent le march\u00e9 et la s\u00e9curit\u00e9 des entreprises et des consommateurs, et contribuent \u00e0 att\u00e9nuer les menaces que repr\u00e9sente la contrefa\u00e7on.<\/p>\n<p>Pour mieux comprendre pourquoi c&rsquo;est si important, examinons dix exemples de la fa\u00e7on dont les contrefa\u00e7ons causent des dommages consid\u00e9rables \u00e0 l&rsquo;industrie de la mode :<\/p>\n<h3>1. Perte \u00e9conomique<\/h3>\n<p>Lorsque les consommateurs ach\u00e8tent des contrefa\u00e7ons au lieu de produits de mode authentiques, les revenus g\u00e9n\u00e9r\u00e9s par la vente de ces derniers profitent aux contrefacteurs. Cela engendre des pertes financi\u00e8res consid\u00e9rables pour les marques authentiques, ce qui peut compromettre leur croissance et leur comp\u00e9titivit\u00e9 dans le secteur de la mode.<\/p>\n<h3>2. R\u00e9putation de la marque<\/h3>\n<p>Les consommateurs qui ach\u00e8tent des contrefa\u00e7ons le font souvent sans le savoir. Croyant acqu\u00e9rir un produit authentique et de qualit\u00e9 d&rsquo;une marque r\u00e9put\u00e9e, ils se retrouvent souvent d\u00e9\u00e7us par la qualit\u00e9 du produit re\u00e7u. Cette d\u00e9ception les pousse \u00e0 bl\u00e2mer la marque, ce qui \u00e9rode la confiance des consommateurs et nuit \u00e0 la r\u00e9putation de l&rsquo;entreprise. Ainsi, les marques perdent non seulement les ventes initiales, mais aussi la possibilit\u00e9 de fid\u00e9liser leur client\u00e8le.<\/p>\n<h3>3. Pertes de ventes<\/h3>\n<p>La popularit\u00e9 des contrefa\u00e7ons peut parfois inonder le march\u00e9. Il devient alors extr\u00eamement difficile pour les consommateurs de distinguer les articles authentiques des contrefa\u00e7ons, ce qui les dissuade d&rsquo;acheter par crainte d&rsquo;acqu\u00e9rir accidentellement un article contrefait.<\/p>\n<h3>4. Entrave l&rsquo;\u00e9conomie circulaire<\/h3>\n<p>Comme mentionn\u00e9 pr\u00e9c\u00e9demment, l&rsquo;inondation du march\u00e9 entra\u00eene non seulement des pertes de ventes pour les marques de mode authentiques, mais nuit \u00e9galement \u00e0 l&rsquo;\u00e9conomie circulaire. Lorsqu&rsquo;un consommateur souhaite acheter des articles de luxe sur une plateforme de seconde main, il peut s&rsquo;av\u00e9rer quasiment impossible de savoir si le vendeur propose un article authentique\u2026 car il arrive qu&rsquo;il l&rsquo;ignore lui-m\u00eame. L\u00e0 encore, ce manque de clart\u00e9 peut dissuader l&rsquo;acheteur de passer \u00e0 l&rsquo;acte.<\/p>\n<h3>5. L&rsquo;innovation et la cr\u00e9ativit\u00e9 \u00e9touff\u00e9es<\/h3>\n<p>Pour les marques de mode authentiques, la cr\u00e9ation de pi\u00e8ces originales et innovantes est un \u00e9l\u00e9ment essentiel de la phase de conception. Elles investissent massivement dans cette \u00e9tape du cycle de vie du produit, cherchant \u00e0 cr\u00e9er des articles uniques qui se d\u00e9marquent sur le march\u00e9. Cependant, cet investissement est rapidement an\u00e9anti par la contrefa\u00e7on, les contrefacteurs s&rsquo;accaparant les profits au d\u00e9triment du savoir-faire des marques authentiques. Ce ph\u00e9nom\u00e8ne peut engendrer un manque de cr\u00e9ativit\u00e9, d\u00e9courageant les cr\u00e9ateurs d&rsquo;investir du temps et de l&rsquo;argent dans la conception d&rsquo;articles in\u00e9dits.<\/p>\n<h3>6. Perte d&rsquo;opportunit\u00e9s d&#8217;emploi<\/h3>\n<p>L&rsquo;industrie de la mode contribue de mani\u00e8re significative \u00e0 l&#8217;emploi mondial, employant des millions de personnes dans les secteurs de la conception, de la fabrication et de la distribution. Face \u00e0 l&rsquo;afflux de contrefa\u00e7ons sur le march\u00e9, la demande d&rsquo;articles authentiques diminue, ce qui r\u00e9duit d&rsquo;autant le nombre d&#8217;emplois disponibles dans le secteur.<\/p>\n<h3>7. Violations des droits de l&rsquo;homme<\/h3>\n<p>L&rsquo;industrie de la mode a connu, et continue de conna\u00eetre, des changements importants en mati\u00e8re de droits des travailleurs. \u00c0 titre d&rsquo;exemple, la loi SB 62 , adopt\u00e9e en Californie en 2021, garantit un salaire minimum aux ouvriers du textile. Si les marques authentiques respectent ces lois, les contrefa\u00e7ons sont souvent produites dans des conditions de travail abusives, contribuant ainsi \u00e0 des violations des droits humains.<\/p>\n<h3>8. Perte de recettes fiscales<\/h3>\n<p>Les entreprises l\u00e9gitimes du secteur de la mode, comme celles de tout autre secteur, contribuent \u00e0 l&rsquo;\u00e9conomie par leurs recettes fiscales. \u00c0 l&rsquo;inverse, les activit\u00e9s de contrefa\u00e7on se d\u00e9roulent souvent en dehors du circuit formel, ce qui permet d&rsquo;\u00e9chapper \u00e0 l&rsquo;imp\u00f4t sur les ventes de produits contrefaits. Lorsque des produits contrefaits sont achet\u00e9s \u00e0 la place de produits authentiques, les gouvernements perdent des recettes fiscales potentielles, ce qui entra\u00eene une diminution des fonds allou\u00e9s aux services publics.<\/p>\n<h3>9. S\u00e9curit\u00e9 des consommateurs<\/h3>\n<p>Des lois et des r\u00e9glementations sont en place pour garantir que les produits fabriqu\u00e9s, tels que les parfums, les soins de la peau et les accessoires, ne soient pas nocifs pour les consommateurs. Les contrefa\u00e7ons \u00e9tant souvent produites de mani\u00e8re non r\u00e9glement\u00e9e, elles peuvent pr\u00e9senter des risques pour la sant\u00e9 et la s\u00e9curit\u00e9 des consommateurs.<\/p>\n<h3>10. Frais juridiques<\/h3>\n<p>Outre les pertes de revenus dues \u00e0 la contrefa\u00e7on, les marques doivent supporter des co\u00fbts li\u00e9s aux poursuites judiciaires contre les contrefacteurs : recrutement d\u2019avocats, enqu\u00eates et contentieux. Ces co\u00fbts impactent n\u00e9gativement leurs r\u00e9sultats financiers.<\/p>\n<p>Comme indiqu\u00e9 ci-dessus, la production d&rsquo;articles contrefaits constitue une menace s\u00e9rieuse pour l&rsquo;industrie de la mode, en termes de bien-\u00eatre des consommateurs, de r\u00e9putation des marques et d&rsquo;\u00e9conomie en g\u00e9n\u00e9ral.<\/p>\n<p>C\u2019est pourquoi une sensibilisation accrue, avec l\u2019aide de la r\u00e9solution du S\u00e9nat, est absolument vitale.<\/p>\n<p>Par ailleurs, l&rsquo;American Apparel &amp; Footwear Association (AAFA), dont K3 est fi\u00e8re d&rsquo;\u00eatre membre, milite actuellement pour l&rsquo;adoption par le Congr\u00e8s du SHOP SAFE Act . Si elle est adopt\u00e9e, cette loi rendra les plateformes en ligne responsables de la vente ou de la promotion de produits contrefaits et illicites \u2013 une responsabilit\u00e9 qui s&rsquo;applique d\u00e9j\u00e0 aux commerces physiques.<\/p>\n<p>L&rsquo;AAFA soutient cette loi visant \u00e0 renforcer la protection des consommateurs suite \u00e0 l&rsquo;adoption r\u00e9cente de la loi INFORM Consumers Act, entr\u00e9e en vigueur le 27 juin. Cette derni\u00e8re constitue un premier pas important, puisqu&rsquo;elle oblige les plateformes en ligne \u00e0 v\u00e9rifier et \u00e0 publier les noms et adresses des vendeurs, mais elle ne les rend pas responsables de la vente ou de la promotion de produits contrefaits et illicites pr\u00e9judiciables aux consommateurs.<\/p>\n<p>Chez K3, nous saluons la r\u00e9solution du S\u00e9nat et nous soutenons le lobbying continu de l&rsquo;AAFA en faveur de la loi SHOP SAFE et de la protection des consommateurs qui en d\u00e9coulera.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc\">\n#top .hr.hr-invisible.av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc{\nheight:150px;\n}\n<\/style>\n<div  class='hr av-m1zai03n-8c0bff4b0b3fcef8dc58df220cf443cc hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7\">\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7{\nbackground-color:#f8f8f8;\nbackground-image:unset;\nposition:relative;\n}\n.avia-section.av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 .avia-divider-svg-bottom svg{\nheight:auto;\nmax-height:200px;\nfill:#1e1e46;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-m1zajn82-910cbc4343a8c89c2f218ca524f6e7b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='avia-divider-svg avia-divider-svg-tilt avia-divider-svg-bottom avia-flipped-svg avia-svg-original'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9027'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb\">\n#top .av_textblock_section.av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb .avia_textblock{\nfont-size:38px;\ncolor:#1e1e46;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-m1zaldmg-bc49e03a491de1216e55c03458d8c6eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"font-size: 38px; text-align: center;\">Ressources utiles<\/h2>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  tjcbp av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-8675 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/' data-rel='slide-1' class='slide-image' title='Why fashion wholesale is being rewritten around inventory control'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/fashion-wholesale-rewritten-inventory-control-featured-495x400.jpg\" class=\"wp-image-7851 avia-img-lazy-loading-not-7851 attachment-portfolio size-portfolio wp-post-image\" alt=\"Why fashion wholesale is being rewritten around inventory control featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Why fashion wholesale is being rewritten around inventory control\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/a-la-une\/\" rel=\"tag\">\u00c0 la une<\/a>, <a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/' title='Why fashion wholesale is being rewritten around inventory control'>Why fashion wholesale is being rewritten around inventory control<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >La vente en gros dans le secteur de la mode \u00e9volue : le mod\u00e8le de vente traditionnel laisse place \u00e0 une approche structur\u00e9e autour de la gestion des stocks, du r\u00e9assort, de l'allocation et de la gouvernance op\u00e9rationnelle. D\u00e9couvrez les cl\u00e9s de la r\u00e9ussite dans ce nouveau contexte.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/pourquoi-le-secteur-de-la-vente-en-gros-de-vetements-se-reinvente-autour-de-la-gestion-des-stocks\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-26T11:12:54+00:00\" >26 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/fashion-wholesale-rewritten-inventory-control-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-09-10T11:13:56+01:00\" >2026-03-26 11:12:54<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:26:18<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Why fashion wholesale is being rewritten around inventory control<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8676 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' data-rel='slide-1' class='slide-image' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured-495x400.jpg\" class=\"wp-image-8677 avia-img-lazy-loading-not-8677 attachment-portfolio size-portfolio wp-post-image\" alt=\"Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/a-la-une\/\" rel=\"tag\">\u00c0 la une<\/a>, <a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/' title='Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Les droits de douane et le conflit impliquant l\u2019Iran perturbent la cha\u00eene d\u2019approvisionnement du secteur de la mode, rendant plus difficile la pr\u00e9vision des co\u00fbts et des d\u00e9lais. Voici les cons\u00e9quences pour les \u00e9quipes de planification, les marges et la ma\u00eetrise des op\u00e9rations.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/droits-de-douane-guerre-et-rupture-des-chaines-dapprovisionnement-que-se-passe-t-il-reellement-dans-le-monde-de-la-mode-en-ce-moment\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-20T10:52:03+00:00\" >20 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/iran-x-tariff-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-09-10T11:13:56+01:00\" >2026-03-20 10:52:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:20:48<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Tariffs, war, and a broken supply chain: What\u2019s really happening in fashion right now<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-8678 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail posttype-knowledge post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' data-rel='slide-1' class='slide-image' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'><img decoding=\"async\" fetchpriority=\"high\" width=\"495\" height=\"400\" src=\"https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured-495x400.jpg\" class=\"wp-image-8679 avia-img-lazy-loading-not-8679 attachment-portfolio size-portfolio wp-post-image\" alt=\"EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained featured image\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\" aria-label=\"Slide: EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/category\/articles\/\" rel=\"tag\">Articles<\/a>  <\/span><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/' title='EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Le r\u00e8glement de l'UE sur l'\u00e9coconception est d\u00e9j\u00e0 en vigueur. Voici ce que les marques doivent savoir sur l'ESPR, la REP et l'obligation du passeport num\u00e9rique des produits (DPP), ainsi que les raisons pour lesquelles la plupart d'entre elles ne sont pas pr\u00eates.<div class=\"read-more-link\"><a href=\"https:\/\/k3fashionsolutions.com\/fr\/centre-de-connaissances\/legislation-europeenne-sur-la-mode-2026-explications-sur-la-reglementation-espr-epr-et-le-passeport-numerique-des-produits\/\" class=\"more-link\">Lire la suite<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-04T16:00:00+00:00\" >4 mars 2026<\/time><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2026\/03\/eu-legislation-2026-featured.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>510<\/span>\n\t\t\t\t\t\t<span itemprop='width'>900<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>timjim<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/k3fashionsolutions.com\/wp-content\/uploads\/2024\/12\/K3_Fashion_Solutions_Half-color_RGB.svg<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>timjim<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-09-10T11:13:56+01:00\" >2026-03-04 16:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-30 13:30:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained<\/span><\/span><\/span><\/article><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ce n&rsquo;est un secret pour personne : la contrefa\u00e7on nuit aussi bien aux marques qu&rsquo;aux consommateurs. Mais quel en est l&rsquo;impact r\u00e9el et complet ? D\u00e9couvrez le dernier article de K3 pour en savoir plus !<\/p>\n","protected":false},"featured_media":9032,"menu_order":0,"template":"","format":"standard","meta":{"slim_seo":{"title":"10 fa\u00e7ons dont les produits contrefaits posent probl\u00e8me \u00e0 l'industrie de la mode","description":"Ce n'est un secret pour personne : la contrefa\u00e7on nuit aussi bien aux marques qu'aux consommateurs. Mais quel en est l'impact r\u00e9el et complet ? D\u00e9couvrez le der"}},"categories":[114],"tags":[],"class_list":["post-9027","knowledge","type-knowledge","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge\/9027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/types\/knowledge"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media\/9032"}],"wp:attachment":[{"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/media?parent=9027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/categories?post=9027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/k3fashionsolutions.com\/fr\/wp-json\/wp\/v2\/tags?post=9027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}