AI is exposing fashion’s data problem

AI is well and truly here, delivering tangible results across discovery, commerce, and the customer experience.

Virtual try-ons are creating more personalised shopping experiences, agentic commerce is shortening the journey between discovery and checkout, and LLMs are becoming a genuine source of referral traffic for brands.

The next wave of applications will likely reach further inside the business. Realising that potential, however, will depend on having the right data available for AI to work with.

Most fashion data is spread across ERP, PLM, POS, WMS, eCommerce and spreadsheets. Bringing it together through a connected fashion data model will be crucial to what happens next.

Download our whitepaper to explore why fashion’s AI ambitions depend on getting the underlying data in order 👇