
Fashion wholesale isn’t dead. But it is being rewritten.
Fashion wholesale isn’t dead, but it is changing. Discover how control, risk and inventory discipline are reshaping wholesale in 2026.

Tariffs, war, and a broken supply chain: What’s really happening in fashion right now
Tariffs and the Iran war are disrupting fashion's supply chain, making cost and lead times harder to predict. Here’s what it means for planning teams, margins, and control.

EU fashion legislation 2026: ESPR, EPR, and the Digital Product Passport explained
The EU's Ecodesign Regulation is already in force. Here's what brands need to know about ESPR, EPR, and the DPP mandate, and why most aren't ready.

Luxury fashion’s price lever is gone. Now what?
Price-led growth in luxury is over. As Gen Z spending rises and creative directors reset brands, the path to success lies in operational alignment.

Rank or resonance: Fashion’s dual marketing imperative
AI is a new vehicle for discovery, but humans still drive desire. Here's why fashion now faces a dual marketing imperative, and what brands must do about it.

Why nearshoring debates in fashion miss the mark
Fashion’s nearshoring debates focus on geography, but commitment timing and operational flexibility are just as important when managing volatility in sourcing.

Most Digital Product Passports get product truth wrong
The same SKU can arrive under different conditions, yet most DPPs treat them as identical. Why product truth must be anchored to goods receipt.

Why most fashion AI projects never make it out of the pilot phase
Up to 90% of fashion AI initiatives never scale beyond pilots. Here's why the problem lies in poor infrastructure and data.

Fashion’s most influential inventory is rarely the most controlled
Fashion samples carry real cost and commercial weight, yet remain poorly governed. Here's why brands quietly leak margin without ever realising.

Sustainability’s second wind: Why fashion’s return to responsibility feels different
Fashion’s new sustainability wave blends economic pressures with cultural change. Resale leads the shift, but the industry still needs real structure.
